Art dealer Alizah Raza is using her Instagram influence for good, raises Rs13m for flood affectees

While most influencers are doing their part to spread awareness and urge their followers to donate, Alizah Raza of has gone above and beyond the call of their duty and raised over Rs10 million through her donation drive to support vulnerable communities affected by the floods.

Raza, an art dealer and Instagram influencer who hails from Lahore, was thinking of ways to use her platform to raise funds when she was approached by Rakhshanda Atwar, the esteemed artist, who donated multiple works for the cause. Raza then reached out to other artists who were quick to donate and help promote the drive.

“I was lucky to have artists like Mughees Riaz, Sonia Chundrigar and Amra Khan come on board. Popular artists including Hussain Jamil and Anushka Rustomji also significantly contributed as well as many emerging artists. Special mention to the Kinnaird Fine Arts Department for joining forces and offering many of their current students works to the cause,” she told Images.

The art donation drive had limited edition prints starting at Rs6,000 and original artworks going as high as Rs250,000, which were originally worth Rs450,000 but discounted to motivate people to buy and donate to the cause.

Raza mentioned that she had set an initial target of Rs1 million but never expected to have crossed the Rs10 million mark in less than a week. When the art donation drive did well, Raza thought why not involve her followers from and get a community of 31,000 members to donate Rs1,000 each and raise a significant amount for the affectees?

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